Funnel Vision: Build a Marketing Machine That Fuels Your Biz for the Long Haul 

Class Description: Let’s be real—taking gorgeous senior pics is only one piece of the puzzle. If you want a business that not only survives but thrives (without burning you out), you need a marketing funnel that keeps things flowing… even when you're not hustling 24/7. 

In this session, I’m pulling back the curtain on how I’ve built a sustainable, buzz-worthy brand that keeps clients coming back—and keeps new opportunities rolling in. You’ll learn how to attract and nurture the right clients, stay top-of-mind with strategic marketing (not the shout-into-the-void kind), and use your senior work as a gateway into other profitable photography paths. Senior sessions can totally be a launchpad to new amazing opportunities! 

We’ll dive into: ✔️Creating a brand experience that keeps clients talking ✔️Building a funnel that keeps you booked—even in “slow” seasons ✔️Expanding your opportunities beyond senior portraits ✔️Growing a business that’s consistent, profitable, and actually fun to run 

This class is all about creating momentum that lasts, without feeling like you're reinventing the wheel every dang month. Let’s make your business work for you, not the other way around. 

Tara will be leading a natural light shoot

Nicki will be co-teaching a class with Joshua Sharp

Senior Guys: Elevate your Game

Photographing senior guys comes with its own set of unique challenges and opportunities. In this hands-on class, we’ll cover the three key areas to creating strong, confident portraits of high school senior boys:

1. Lighting Techniques
Learn how to use off-camera flash to create dynamic portraits that highlight strength and personality. We’ll break down simple setups that work both indoors and outdoors, with an emphasis on clean, masculine looks.

2. Posing Strategies
Senior boys often want to look natural but still impressive in their photos. We’ll focus on guiding them into poses that project confidence without stiffness—ranging from casual and athletic to editorial-inspired stances. We’ll cover body language, hand placement, and how to minimize awkwardness while maximizing impact.

3. Client Direction & Confidence Building
Not every senior guy walks in excited for a photo shoot—so your ability to give direction is key. We’ll go over strategies for building rapport, reading personalities, and keeping energy high throughout the session. Learn how to direct with clarity, maintain control of the session, and bring out genuine expressions that feel authentic to each subject.

Build a Banging Brand
Let’s be real—there are a million branding classes out there, but most just hand you a color palette and call it a day. Not this one. Build a Banging Brand goes beyond the surface to help you create a brand that not only looks gorgeous, but feels magnetic, emotionally connects with your audience, and actually drives results.

Here’s what makes this class different (and why you need it):

Emotion Over Aesthetics – We won’t just pick pretty fonts; we’ll uncover the feelings your brand inspires so clients remember you long after they’ve clicked away.

Laser-Focused Targeting – No more guessing games. You’ll learn how to attract your exact dream clients—the ones who can’t wait to work with you and are willing to pay for the value you bring.

Unshakable Cohesion – Build a brand that flows seamlessly across Instagram, your website, and your client experience so you look professional, trustworthy, and unforgettable.

Stand-Out Strategies – Learn how to rise above the noise and show off your magic in a way that no one else can replicate.

This isn’t a “cookie-cutter” branding course—it’s your blueprint to building a brand that makes people fall in love with you, rave about you, and choose you over anyone else. By the end, you won’t just have a brand—you’ll own one that’s bold, banging, and in a league of its own.

Breaking The Rules: Portrait Techniques That Change the Game

Who says portraits have to follow the rules? In this fun, fast-paced class, we’ll toss the “must-do” posing lists and shots away to explore fresh, creative ways to shoot. You’ll walk away with bold techniques, new inspiration, and the confidence to break free from the expected and make your portraits truly unforgettable.

Join Lacey for a Jump Class on 7/12/26 from 5:00-6:30pm (before the mixer) to watch the "Super Simple Studio Setup" including Lights, Posing and Styling. 

Signing Up with Lacey's Link you will receive the following:

The Senior Lookbook (Value: $297)

Josh will be co-teaching a class with Nicki Hufford.

Senior Guys: Elevate your Game

Photographing senior guys comes with its own set of unique challenges and opportunities. In this hands-on class, we’ll cover the three key areas to creating strong, confident portraits of high school senior boys:

1. Lighting Techniques
Learn how to use off-camera flash to create dynamic portraits that highlight strength and personality. We’ll break down simple setups that work both indoors and outdoors, with an emphasis on clean, masculine looks.

2. Posing Strategies
Senior boys often want to look natural but still impressive in their photos. We’ll focus on guiding them into poses that project confidence without stiffness—ranging from casual and athletic to editorial-inspired stances. We’ll cover body language, hand placement, and how to minimize awkwardness while maximizing impact.

3. Client Direction & Confidence Building
Not every senior guy walks in excited for a photo shoot—so your ability to give direction is key. We’ll go over strategies for building rapport, reading personalities, and keeping energy high throughout the session. Learn how to direct with clarity, maintain control of the session, and bring out genuine expressions that feel authentic to each subject.

From Senior Sessions to Editorial Magic: How to Elevate Your Photography and Attract Dream Clients

Ready to take your senior portraits from “pretty pictures” to editorial-level wow? In this class, I’ll pull back the curtain on the creative secrets, behind-the-scenes tricks, and real-world strategies I use in my fashion photography to create images that look like they belong in a magazine spread.

Whether you’ve been shooting high school seniors for years or are just starting out, you’ll learn how to infuse your work with that coveted editorial vibe—using styling, posing, storytelling, and location magic to create portraits that feel fresh, high-end, and unforgettable. I’ll also share practical tips on how this style can help you stand out in your market, attract more dream clients, and increase the value of your sessions.

Expect plenty of visual examples, actionable ideas you can use right away, and a no-fluff, inspiring approach that will leave you excited to pick up your camera and shoot in a whole new way.

Walk in curious—walk out ready to transform your work!

Max will be leading a natural light shoot

Learn to shoot confidently in any light and flatter every bodytype. In this hands-on shoot with Max Lee, you’ll explore how to find, shape, and enhance natural light from sunrise to high noon to sunset — and even make peace with that dreaded overhead light at midday.

You’ll dive into:

· Max's "flow posing" that takes advantage of 

· posture combined with focal length and intentional distortion to flatter every client

· Using available light to mimic intentional studio lighting, and find pockets of light even in mid-day for an epic image

· Bringing in a reflector as a fill, flag, key, or skipping it altogether with purpose

· Working confidently through all times of day, including mastering high noon

· Creating scroll-stopping images using leading lines and unorthodox posing that brings in more traffic and engagement

This session will leave you equipped to see light differently, pose with intention, and create images that feel crafted — not lucky.

From Cute to Iconic: Styling Seniors For An Empowering Fashion Forward Portrait Experience!

Elevate your senior sessions from "cute pictures" to "Vogue-worthy editorials" using fashion and styling as a confidence building tool that transforms the entire client experience! 

Shawna will also be leading a natural light shoot

The Rep Effect

During The Rep Effect, we’ll dive deep into how a Senior Rep Team can completely transform your senior photography business. And I’m not just talking about pretty photos. I’m talking about the strategies, systems, and creative magic that turn your team into a content machine that actually connects, converts, and books. By the end, you’ll see how a rep team isn’t just a fun marketing extra, but a full blown, revenue driving business model.

Cocktails & Coaching

Ready to sip something refreshing while getting your mindset + business strategy shaken (not stirred)? Yoli brings her signature blend of laser coaching, Human Design insight, and self-love strategy to help you break through blocks and level up—fast.

During your 30-minute laser coaching session, you’ll get:

Clarity around the one thing holding you back in your photography business.

Tools + strategies to reframe limiting beliefs into powerful action.

Personalized guidance from Yoli, blending her expertise as a coach, Human Design specialist, and photographer.

Whether you’re stuck on pricing, confidence, messaging, or simply need someone to help you reframe and re-focus, this is your chance to walk away with actionable breakthroughs—and a little sparkle to boot.

Pricing, Products, & Presentation

Pricing, products, and presentation are essential for building a successful senior photography business.  So, why is this always the elephant in the room?  This class is designed for photographers who want to elevate their brand and create a sustainable business.

We will discuss pricing, choosing specific products that align with your brand, and presenting your services and products to communicate your value and quality. 

Lindsay will be running an After Hours Pod both nights.

After Hours Pod Description TBA

Building Media Days That Athletes Remember and Schools Cannot Stop Talking About

Glenn will be running an After Hours Pod both nights.

After Hours Pods Description
When I started my first real senior sports sessions, I had no idea it would lead me into the world of team media days. Now, they are one of the most rewarding and profitable parts of my business. In this class, I will show you how to go beyond simply lining people up and taking photos by creating an experience athletes actually look forward to.

We will cover different ways to light your sessions, from bold dramatic setups to quick and efficient options that still impress your clients. I will walk you through how I break a media day into stations so everything runs smoothly, even with large teams. You will also learn how music, interaction, and behind the scenes video can transform a shoot into something athletes share and talk about long after the session is over.

I will share how one team often leads to more work within the same school, and how media days can turn into senior sessions without feeling pushy or sales focused. Whether you are just starting or looking to refine your process, you will leave with practical ideas you can use right away and a clear plan for making media days a steady, high income part of your business.